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West Jordan Stampede Celebration, July 4,2008:
The West Jordan High School band came beating down the street in their city parade, on July 4, 2008, sporting Don't Drive Stupid Shirts, as an effort to remind other teens drive safely and buckle up.
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Day's of 47 parade, July 19,2008 :
Zero Fatalities had presence at this year's 'Days of 47' parade and festival, which featured 110 floats from communities and businesses across the valley. At the youth festival, after the parade, families enjoyed inflatable slides, obstacle courses, bouncers and rides, craft tables, balloon art and face painting. The Zero Fatalities booth featured games, hands-on learning activities and prizes.
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KSL Family Fair, June 14, 2008: Zero Fatalities participated in the KSL Family Fair at the North end of The Gateway shopping center in Salt Lake City. Kids can play seat belt games. The fair went from 11 a.m. to 7 p.m. The Crashed Car was on location to help promote safe driving and seat belt usage.
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American Express Safety Fair, June 3, 2008: American Express held a Safety Fair for their employees June 3. Representatives from Mothers Against Drunk Driving (MADD), Child Internet Protection Task Force, and other safety awareness organizations set up booths at the fair. Zero Fatalities promoted seat belt awareness and safe driving when commuting to and from work.
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Davis County Health Department Safe Kids Fest, May 31, 2008: The Davis County Health Department held its annual Safe Kids Fest 'Gear Up For Safety' at Ellison Park in Layton, May 31. Activities included a stunt bike demo, a K-9 dog show, Celtic Dancers and Radio Disney activities. Zero Fatalities representatives attended the event to help the community understand the importance of driving smart and aware. At the Zero Fatalities booth kids participated in a ring toss and received a variety of prizes. One of the prizes included a 'Boost till 8' pen to promote the new booster seat law.
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Granite Peaks Senior Graduation Fair, May 28, 2008: Zero Fatalities led students through interactive games, like Distract-A-Mat and walking the line with Fatal Vision Goggles, at the Granite Peaks High School's graduation fair. The Salt Lake Valley Health Department and Zero Fatalities teamed up to teach students to avoid driving distractions and drive smart, instead of stupid.
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Click It or Ticket Kick Off, May 20, 2008: Click It Or Ticket kicked off May 20 with a press event held at Lagoon. The kickoff included saturation patrols and featured opportunities for the media to ride with an officer. More than 60 law enforcement agencies participated in enforcement mobilization, and nighttime enforcement was conducted in three of the larger jurisdictions. The kickoff coincided with Lagoon's high school month, offering a unique opportunity to reach high school-aged teens. In addition to seat belt usage, "Don't Drive Stupid" messages were placed throughout the park.
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ReAL Carnival Soccer Game, May 3, 2008: Zero Fatalities was a sponsor at ReAL Salt Lake vs. L.A. Galaxy soccer match. The Zero Fatalities Crashed Car and booth were set up at Carnival ReAL during the pre-game festivities. "Don't Drive Stupid" bags, chapstick and Zero Fatalities Frisbees were passed out to event participants who visited the booth. As well, Zero Fatalities banners rolled around the stadium's electronic board to promote safe driving behaviors.
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Midvale 6th Annual Child Protection Fair, April 26, 2008: Zero Fatalities set up a booth at the Midvale Child Protection Fair to promote safe driving behaviors to parents and children. The fair volunteers wore Zero Fatalities' "Don't Drive Stupid" t-shirts. This event is planned each year in conjunction with the National Youth Service Day. Their goal is to provide quality information and a fun atmosphere for residents to learn about protecting children, and provide them with safety tips and resources.
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Utah League of Cities and Towns (ULCT) Road School Expo, April 22-25, 2008: Golfers were waffling at Black Rock course's first tee, during the ULCT Expo, but it wasn't their swing that was wavering, it was the fatal vision goggles. Zero Fatalities sponsored the first tee on the course to demonstrate the dangers of 'driving drunk.' The golfers were required to use the fatal vision goggles on their first swing. Zero Fatalities also set up a booth at the ULCT Expo. Road School is an education conference on road construction and management.
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Annual Utah Driver and Traffic Safety Education Association Conference, April 21, 2008: Zero Fatalities gave out stop watches to encourage Drivers Education Instructors to remind teens to slow down while driving. The instructors came from around the state to learn about safe driving behaviors and how to properly teach teens to drive.
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Work Zone Safety Press Conference, April 18, 2008: The Utah Department of Transportation (UDOT) asked the public/media for a few seconds of their time to slow down in work zones. With a work zone on I-80 as a backdrop, UDOT's Deputy Director Carlos Braceras talked about the dangers of speeding in work zones at the press conference. By driving with caution in these areas Utah can begin to meet their goal of Zero Fatalities.
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Headstone Display at University of Utah, March 12, 2008: Zero Fatalities set up a headstone display at the University of Utah's Union Plaza to remind college students to drive safely over their spring break the following week. The Zero Fatalities team set up 285 headstones, one for each roadway fatality in Utah in 2007. For information about how to get the Tombstone Display set up at your school or event, contact the Zero Fatalities Outreach Coordinator, Jeff Bleak at (801) 487-4800.
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Wasatch Community Conference, February 20, 2008: The Heber Community Conference sponsored by the Wasatch County Health Department was a successful event. The Zero Fatalities presenter spoke in the break out sessions to around 65 Wasatch County teens. The message hit home to the teens because one of their peers from Wasatch High School died in a crash where she was not wearing a seatbelt. "Don't Drive Stupid" bags were also passed out to the class participants.
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Dixie Transportation Expo, February 5, 2008: Zero Fatalities had a strong presence at Dixie Transportation Expo, where around 500 people came to learn about new area roads and trails in Saint George. The Zero Fatalities booth was the first exhibit event participants encountered as they entered the Expo. The program received a lot of positive feedback in reference to Zero Fatalities and the Don't Drive Stupid slogans.
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Davis Youth Summit - Be the Dream, January 29, 2008: The Davis County School District held their 2nd annual Davis Youth Summit at Northridge High School, January 29, 2008. Close to 600 students from the Davis County School District showed up to learn about responsible driving, the danger of underaged drinking, the effect smoking has on teenagers, and other safety presentations. Zero Fatalities showed the youth the "Don't Drive Stupid" presentation, and the "What's Killing Utah Teens" presentation.
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Zero Fatalities Third Annual Kick Off Event, January 17, 2008: UDOT, the Utah Department of Public Safety, Utah Highway Patrol, and several other groups kicked off the Zero Fatalities program for the third year in a row January 17, 2008. Zero Fatalities - a goal we can all live with, was held in the UDOT parking lot in front of a highway patrol car, a UHP helicopter, an ambulance, and a fire engine. The event was well attended, with all of the major news media showing up to report on the conference. Highlight speakers included John Njord, Executive Director of UDOT, DPS Col. Davenport, and the Anderson family from Highland. Christine Anderson related an incident where she, her husband and five children had been in a van that rolled several times. The family escaped with their lives thanks to wearing seat belts.
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Safe Kids Fair, January 11, 2008: Clear Channel hosted the 2008 Zero Fatalities Safe Kids Fair January 11-12. The Zero Fatalities team provided kids with a "Seat Belt Buddy" project. The kids put together a craft project made with felt material, and decorated with googlie eyes, jewels, and stickers. The "Seat Belt Buddy" uses Velcro to attach to seat belts, so kids can have their own "Seat Belt Buddy" to drive along with them. Firefighters, police, and other safety exhibitors taught the kids about fire safety, bike safety, and even ways to stay safe around snakes.
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Zero Fatalities Tree at the Festival of the Trees, November 28 - December 1, 2007: Zero Fatalities sponsored a tree this year in Utah's annual Festival of Trees. The tree, decorated by Angela Romney and Suzette Heater, included Zero Fatalities decor, a power wheels car and wrapped presents to match. More than $1 million is raised for patients at Primary Children's Medical Center at the festival every year. Holiday crafts, handmade treats, live entertainment and Santa Claus are also found in the crowd of trees sponsored at the festival.
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VIPP Press Event, September 13, 2007: Zero Fatalities was invited, by the Utah Department of Health, to sponsor a press conference at Cottonwood High School September 13, 2007. Several of the speakers talked about the importance of increasing teen driving campaigns as well as the importance of parental involvement with young drivers. According to the Utah Department of Public Safety, the top factor that contributed to fatal teenage-driver crashes in Utah in 2005 was speeding. Crashes where the teenage-driven vehicle contained four or more occupants were five times more likely to be fatal than crashes involving teenage-driven vehicles with fewer occupants. For more information on teen driving safety tips, visit www.dontdrivestupid.com
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Zero Fatalities night at the Bees, July 6, 2007: Zero Fatalities sponsored a safety night with the bees. Children were given Bees/Zero Fatalities T-shirts and balls, in addition to a dazzling fireworks display at the end of the game.
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The Transportation Expo, June 27, 2007: The Transportation Expo was the first expo of its kind in Davis County. It was held June 27, 2007 at the Davis Applied Technology Center. Hundreds of residents came to be informed about current and future transportation projects in their areas. The Transportation Expo featured information booths, interactive displays and educational materials by: UDOT, UTA, WFRC, Zero Fatalities, Truck Smart, Hold On To Dear Life, Don't-drive-stupid.com, and administration from local cities.
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Truck Smart Event, April 25, 2007: The Utah Department of Transportation (UDOT) Motor Carrier Services Division taught teen drivers to "Drive Truck Smart" with a hands-on demonstration at Copper Hills High School. Drivers' education students were able to sit inside the cab of a semi truck surrounded by cars they couldn't see in the "blind spots." This gave them an up-close look at how commercial motor vehicles (CMVs) behave differently than passenger vehicles. UDOT developed the Truck Smart outreach campaign in 2005 when a Motor Carriers Services survey of Federal Motor Carriers Safety Administration (FMCSA) research showed 75 percent of Utah accidents involving both commercial motor vehicles (CMV) and passenger vehicles were the fault of the passenger vehicle drivers. For 2007, UDOT decided to aim the campaign specifically at younger drivers, even before they have their driver's licenses. FMCSA data shows there is an 81.7 percent greater likelihood that Utah drivers age 26 and younger will be involved in a non-fatal CMV crash than their peers nationwide.
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Zero Fatalities 2nd annual Kick Off Event, January 11, 2007: UDOT, the Utah Department of Public Safety (DPS), Zero Fatalities, and several other groups put on a press event, January 11, 2007, to petition Utah drivers to help in reducing the number of deaths on the roads. The Zero Fatalities program also announced they would focus on educating teens about the dangers of unsafe driving during 2007. As part of the event surrounding the release of the 2006 traffic fatalities report, the group unveiled a traveling visual reminder of those who died on Utah's roads the previous year. Headstones representing the 287 traffic fatality victims were to be displayed at various schools and public buildings, reminding people of the responsibility they bear every time they get behind the wheel.
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KSL Family Fair and Chalk Art Festival, June 16, 2006: Zero Fatalities set up a booth at the KSL Family Fair and Chalk Art Festival. More than 90 artists turned the streets of The Gateway into an outdoor gallery with large pastel murals, ranging from classic reproductions to contemporary designs. The family fair had a variety of carnival games, activities, contests and giveaways. Live bands were brought in along with a Luv Sac lounge for event participants. The Family Fair and Chalk Art Festival benefits the Utah Foster Care Foundation.
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Zero Fatalities Campaign Launch UDOT, the Utah Department of Public Safety and several other groups launched an educational campaign to reduce traffic-related deaths in 2006, called Zero Fatalities - a goal we can all live with. The event, held at a Salt Lake cemetery, began with a solemn introduction by the Utah Highway Patrol. The agencies collectively asked Utahns for help in reducing the number of deaths on Utah roads this year.
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Zero Fatalities Crashed Car The Zero Fatalities crashed car is a powerful, visual example of the consequences of driving drowsy. In the spring of 2006, a Utah driver fell asleep behind the wheel of his Nissan Pathfinder on US 40. He crossed the median, heading into oncoming traffic. His vehicle smashed into a snowmobile trailer towed by a truck. Fortunately, the driver of the truck was not seriously injured. However, the driver who fell asleep was critically injured, suffering severe neck and head trauma. He would most likely be dead if he were not wearing his seat belt. What is now known as the Zero Fatalities crashed car, has been displayed at The Gateway, South Towne Convention Center, Franklin-Covey Field, Rice Eccles Stadium, and various other public events and locations where people can see the effects of dangerous driving behaviors. If you would like the Zero Fatalities crashed car displayed at your event, let us know at contact@zerofatalities.com.
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Zero Fatalities Schools In November 2006, Fillmore Elementary and Fillmore Middle Schools became the first "Zero Fatalities Schools." Students received Zero Fatalities shirts, the schools aired the Zero Fatalities TV and radio commercials, hung Zero Fatalities banners, and displayed the Zero Fatalities crashed car. The elementary students wrote safety messages and sent them flying with a school-wide balloon launch. The schoolchildren also received a visit from Snow College's mascot. Similar Zero Fatalities activities are being planned for Millard High School in early 2007.
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